With the passing of time, prosperity fades. Many mold and hardware enterprises have been popular for decades, and left out for decades. Now, mold and hardware enterprises are still active in the public's vision. According to the description of Luo Baihui, secretary general of International Mold and Hardware Plastic Industry Supplier Association, in recent years, the rapid development of Chinese hardware industry, the star-studded Chinese mold and hardware industry group, the birth of countless star enterprises.

Dragon Kee metal products

In 1997, during the Asian financial crisis, Shao Yulong and Heyuan, a poor area in Guangdong Province, formed an indisdisable bond by chance. After careful consideration and evaluation, the Board of Directors of Dragon Kee decided to invest in Heyuan.

After 5 years of development, Heyuan Longji Metal Products Co., Ltd. has expanded from an area of 100 mu, a factory, more than 300 people, monthly production of 6,000 sets of standard mold frames, to an area of 300 mu, monthly production of 19,000 sets of non-standard and standard mold frames, 2,500 employees, annual tax of 50 million yuan, become the group and even Asia's largest mold manufacturing enterprise. It has also become one of the world's top four mold suppliers. Longji continues to improve the processing technology and develop the products around the mold, and strive to keep the leading situation in the tool use and processing technology, reduce the processing cost and improve the processing technology, to provide customers with high-quality and affordable products and shorten the delivery time; At the same time, the development of mold accessories, supporting machine tool manufacturing, tool improvement, hot runner system and other fields, constantly introduce new products, create a diversified manufacturing enterprises, to meet the needs of customers and the market. Dragon Kee is also trying its best to expand its market area, further towards internationalization. It has set up factories and distribution points in Singapore, Malaysia, Japan and Taiwan. In big cities in Europe and the United States, there are also authorized agents to sell Dragon Kee products.

"People-oriented" is the basis for the survival and development of every enterprise. Longji always regards training as a crucial work. Enterprise internal factory level training, workshop training, management value-added training, South China University of Technology network learning class, computer training, English interest group, reading club and so on. The emergence of a large number of outstanding talents not only provides a guarantee for the development of Longji, but also cultivates a large number of talents for China's mold manufacturing industry. Insiders also respect Longji as the "training school" for the mold industry. No rules, no square, Dragon Kee people believe in the importance of quality management. Although many people think that the company's system is strict, there is no system in eating, dressing, walking and life, and there is no standard operating procedure in work, but it is these that make the brand quality of Long Ji has a stable and long-term guarantee.

Sandvik knives

With the rapid development of Internet economy, the electronic commerce of hardware industry is becoming more and more perfect. In the future, more and more business will be completed online. As a hardware enterprise operator, the awareness of brand determines the development of the enterprise.

Sandvik, which is not late to enter the Chinese hardware tool market, has not ignored the strength of its brand building because of its deep experience. Sandvik clearly recognizes that the competitiveness without a brand is the weak competition, the market without a brand is the weak market, and the enterprise without a brand is the weak enterprise. Therefore, as a hardware enterprise, it is necessary to establish its own brand. In the eyes of consumers, a brand is a reputation and a guarantee of quality. A product without a brand may be of good quality, but a product with a brand must be of good quality, because if the quality is not good, the brand will eventually fall.

Therefore, when a consumer chooses a brand product, he chooses a high-quality product. Any consumer is worried about being cheated, afraid of being cheated, so they prefer this kind of reputation and quality brand products, which is a constant law.

The emergence of the Internet has played an accelerated role in the extension of brand products and the construction of brand. Sandvik has increased its efforts to put online advertising information. With the help of the Internet, a business opportunity can be released instantly to the desktop of countless buyers.

(Note: The above content is reprinted or published by members themselves, does not represent the views of this site, the authenticity and accuracy of its content, please judge carefully.)